The Media influences on public opinion, regardless of truthfulness of their statements

Nowadays media are part of our everyday life. They run our lives and influence on our personal opinion. The main function of the media is "agenda setting". That means that all isssues discoused, for example in our homes, at work or on the street etc. are set by the media. The media "tell us what to think, what to talk about, what to do...".
The media create (their own) reality, which is not always the one and only and which is not neccesarily the right one. Media are opinion leaders and that brings us to the fact, that to most of the people, the reality, which the media represents, is the only reality. People strongly believe in credibility of the media, not knowing that sometimes statements expressed in media are untrue or even fictitious.
The easyest way to repress antagonism is by using the power of the media. So called democracy and freedom of speech and press (whic goes along with it) is only a "pose". Every time, when "ordinary" people try to express their opinion or they try to warn everyone else what is going on in their country, they are immidiately supressed by those who direct the media (powerful corporatin or the state!!!).


"Media in hands of the powerfull"


What is logical and good ought to be expressed even if it appears inachievable at the moment.
- Ben Bagdikian 

A community will evolve only when a people control their own communications.
- Frantz Fanon

Nowadays big corporations control TV news, information, and entertainment in accordance with their economic and political interest. Television advertising is being sold by the commercial system of television to corporations and political candidates who can afford to purchase highly expensive airtime. That is how the wealthy and the powerful ensure control of the economic and political system. The system of, so called corporate-controlled and television-mediated elections has enabled the electorate. That is how the United States got the lowest rate of participation in major elections among major capitalist democracies.
Control of television by powerful groups ensures thet certain issues will not be adequately covered and the certain points of view will not be articulated (For example: Can we expect CBS to adequately cover Israeli/Palestinian relations if we take into consideration that the owner is passionately pro-Israel?
But we have to realise, that the problem with television is not television itself; it is not the tecnology and medium of television per se (Mander 1978). Television can be used for or against democracy (Raboy and Bruck 1989), and democracy itself is a contested terrain, subject to definition and structuration by competing groups and ideologies.
Commercial ownership and control result in a broadcasting system biased toward the class that owns and controls it, thus excluding oppositional voices and criticism. Douglas Kellner, the author of the book Television and the crisis of democracy, points out that entertainment and information in this system are predominantly ideological and serve the interest of maintaining a capitalist sistem. his study confirms Habermas's theory of the decline of public sphere under the influenca of mass-mediated institutions controlled by the capitalist class.
The worst aspect of commercial system of broadcasting is that the television networks (which emerged with other corporate conglomerates), fell into the hands of intruding commercial and conservative interest. The amount of advertising has increased, commercial pressures for rating have reduced the number of documentaries and public affairs broadcasts, and the amount of innovative, challeging programming has declined.
Commercial networks are serving the interest of the transnational conglomerates that own and control them.
The crisis of democracy is not caused solely by the commercialization and deregulation of television. Deregulatin (unrestrained capitalism) has created devastation in several fields: banking, transportation, housing, health care, and broadcasting. Other crises in health care, education, urban centers, and housing are also contributing to the growing crisis of democracy in the United States, as are the growing divisions between classes, accelerating poverty, and a mushrooming underclass of people condemned to lives of drug addiction, disease, and decaying urban ghettoes.
The machinery of government often appears powerful, particulary when the wizardly apparatus of the media puffs up its image; when the veil is lifted, however, our "rulers" are shown to be inept, corrupt, and enmeshed in fantasy, in the never-never land of the contemporary United States. The homeless die in the streets; thousands die of AIDS and cancer; millions are addicted to drugs; and for diversion the dying empire invades small and defenseless countries while waging secret wars all over the world.

Kellner, Douglas. 1990. Television and the Crisis of Democracy